Landing Pages
Rachel Jones Communications
Client:
Rachel Jones Communications helps impact-driven business owners revive their marketing and storytelling with high-converting copy that sells.
Challenge:
I hosted the Magnetic Storytelling Bootcamp in August 2023 to increase the number of leads to my communications business. I needed a landing page to briefly describe the bootcamp, the benefits of attending, and collect names & email addresses of those who signed up.
Tone:
Friendly, approachable, helpful, loyal & enthusiastic
Solution & Strategy:
I designed and wrote copy for the landing page myself in Mailerlite. Business owners reach the landing page when they click through posts on Facebook that promote the bootcamp.
Key Results:
Event sign-ups: 22
Page conversion rate: 20.75%
Calls booked: 2
The page contains 3 sections:
Hero area: title of bootcamp, subhead in brand tone + sign-up form with countdown timer to show urgency
Clear benefits section - Eye-catching headline that hits on audience pain points, breakdown of bootcamp content, including prizes for showing up live - with CTA button that persuades small business owners to follow through and sign up.
About Me - Page visitors may be unfamiliar with me as a copywriter, so the third section helps establish me as a storytelling authority. I help them imagine what’s possible when they incorporate storytelling into their marketing and position me as the solution they need.
DoorDash (Spec)
Client:
DoorDash is an online food delivery and takeout service.
Challenge:
DoorDash wants to increase the number of small, independently-owned restaurants who are DoorDash Partners. These restaurants typically rely on Facebook to market their business and are skeptical of new technology, so the challenge is to convince them of the benefits to become a DoorDash Partner.
Tone:
Simple, reassuring, casual-Friday professional
Solution & Strategy:
I collaborated with graphic designer Marica Bazzanella on a spec landing page for restaurant owners to sign up. Restaurant owners reach the landing page when they click through an ad on Facebook.
The page contains 3 sections:
Hero area: clear headline in brand tone, subhead + sign-up form
Clear benefits section - more convenience, orders, profits - with CTA button that persuades restaurants to fill out the form.
Talk to an expert - Visitors may have additional questions, so the third section is a secondary CTA to offer 24/7 support. This way, those at the top of the funnel don’t abandon the page without taking action.
