Client:

Jamie Richelle Designs is a brand and web designer for small business owners and solopreneurs.

Challenge:

Jamie needs a sales page to sell her new course - Build Your Brand on a Budget. This course teaches heart-centered entrepreneurs how to DIY beautiful & strategic brands using Canva. Only 3 spots are available at the special pre-sale price.

Tone:

Down-to-earth, straightforward, friendly

Solution & Strategy:

The purpose of a sales page is to take the audience on a journey from their life before buying to their life after purchase. I did that early on by listing three “quick wins” under the first CTA button to grab the audience’s attention and convey benefits in Jamie’s voice:

• Get clarity on the heart and soul of your brand

• Learn how to create visuals like a pro

• Gain confidence in your business

Ideal audience outcomes are clear in the Imagine If… copy. Throughout the sales page, copy and design work together to engage the target audience and speak to their desires for booked-up businesses.